Summery of main points

Mcdougal of PUBLIC RELATIONS 20/20 advertising and marketing argues that organizations need to focus on understanding their brands in terms of manufacturer experiences and perceptions. The article explores the concepts of brand marketing, search engine marketing, social media and content marketing. In addition , pr, plans and pricing have also taken a central placement in the masterpiece. The author maintains that brand marketing forms the foundation where successful businesses are built upon. Similarly, the writer holds that organizations need to drive successful marketing campaigns by incorporating effective brand strategy, brand identity and brand talking to. In this regard, the author argues that conducting internal analysis on brands, customers, competitors and the industry takes on a key role in deciding achievement of the branding technique. Similarly, mcdougal argues that PR20/20 supplies a planning framework that boosts brand identity and feasibility. As such, mcdougal holds that search marketing enhances search engine ranking and generates traffic. Author's viewpoint

Oddly enough, the article highlights on the role of traditional strategies such as on-page search engine optimization as well as current drivers of search rankings just like content advertising social media involvement. This is based upon the ability of marketers to leverage larger audience and influence buyers directly as they search for knowledge, products and services. Similarly, the author keeps that entrepreneurs must give attention to building human relationships and increased communications through public relations. In line with the publication by PR20/20 (2010), this is especially significant given the strength of social networks, websites and self-sponsored contents. Analysis of document

A vital evaluation with the article discloses that even though it has selected weaknesses and limitations, the masterpiece features particular advantages. One of the distinctive weaknesses from the master piece is based on it is...

References: Kotler, P. & Kevin, D. (2009). A Framework for Marketing Administration. New York: Pearson Prentice Corridor.

Nissanoff, M. (2009). Future Shop: The way the New Market Culture Will certainly Revolutionize the Way We Purchase, Sell and Get the Issues We Really Need. New York: The Penguin Press.

PR20/20. (2010). " Public relations and promoting: Brand promoting, search marketing, social networking, content advertising public relations”. Retrieved aug 19, 2010 from


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