1 . What other rewards does CVS provide to Extra care customers? Offer examples of both utilitarian and hedonic value.

• Additional special deals print in your store invoice frequently throughout every season. • Receive special cost savings exclusively at CVS/pharmacy when you sign up for email offers. • Turn every day purchases in to college cost savings with Upromise. • The more you use the Extra Treatment card, the greater rewards you can expect to receive. Upromise is a use the internet or in store with an earning of 3% towards college keeping when you purchase a specific thing in CVS. • Create a college cost savings service that harnesses the purchasing benefits of parents, extended family, friends and family, and pupils to make it easier to fund college.

Recommendations: https://www.cvs.com/CVSApp/user/extracare/extracare.jsp

installment payments on your Suppose a significant competitor launches its own client value credit card program. How might CVS act in response? What suggestions would you offer CVS to improve the ExtraCare program?

In the event one CVS'S major rivals launch its own customer worth card software then CVS would almost certainly respond with the addition of extra bonuses to their existing ExtraCare plan. CVS has been doing an excellent job of staying before its competition's attempts contend with their buyer value plan with ExtraCare. The major competition of CVS is Walgreens. The Walgreen's Prescription Worth Card may be the closest point to CVS's ExtraCare plan but is merely designed to provide savings for workers and barely comparable to CVS's program. Simply CVS includes a free rewards card which customers can easily earn roughly the same as cash back to shell out on their following trip. CVS ExtraCare is one of the largest returns program promotions ever offered by a merchant. Cardholders receive 2% again on just about any dollar spent in the store. For the ExtraCare cardholder makes a purchase by CVS pharmacy, he or she should receive a promotion for a totally free product. This instant praise coupon will appear on the receipt during every shopper's...

Recommendations: https://www.cvs.com/CVSApp/user/extracare/extracare.jsp

installment payments on your Suppose a major competitor releases its own buyer value greeting card program. How might CVS reply? What tips would you offer CVS to enhance the ExtraCare program?

If perhaps one CVS'S major competition launch its very own customer value card program then CVS would almost certainly respond with the help of extra incentives to their existing ExtraCare program. CVS has been doing an excellent task of staying in front of its competition's attempts compete with their buyer value software with ExtraCare. The major competitor of CVS is Walgreens. The Walgreen's Prescription Benefit Card is a closest issue to CVS's ExtraCare system but is only designed to present savings for workers and scarcely comparable to CVS's program. Simply CVS includes a free benefits card with which customers can earn roughly the same as cash back to spend on their following trip. CVS ExtraCare is among the largest advantages program offers ever made available from a store. Cardholders acquire 2% backside on nearly every dollar put in in the store. For the ExtraCare cardholder makes a purchase for CVS pharmacy, he or she will receive a promotion for a cost-free product. This kind of instant reward coupon will appear on the receipt during every single shopper is actually first go to. Each card holder is entitled to one free of charge gift coupon.

I feel that CVS could enhance their ExtraCare plan by probably offering discount rates on healthcare insurance premiums through adding extra discounts for senior citizens since they makeup such a large proportion of their organization.

3. Precisely what are the advantages and disadvantages of not requiring private information form buyers for engaged in the ExtraCare program?

Due to people's concerns over identity theft and being inundated with junk mail and telemarketers when divulging personal information, I feel that simply by not demanding personal information to participate in the ExtraCare plan CVS features most likely obtained a much bigger number of participants than they will have if they needed personal information to participate.

An important disadvantage of this tactic is that by simply not obtaining personal information of their customers they may be forfeiting their very own ability to send coupons and ad info on special discounts that will be of interest for their existing consumers that could potentially encourage them to obtain items. They are also giving up the ability to track consumer purchases to create a costumer information that would let advertising targeted specifically for particular customer requirements and hobbies.

4. What ethical concerns would CVS need to consider before changing their ExtraCare policy to require and address and phone number?

CVS would need to consider the integrity involved with attaining the ability to put together potentially very sensitive medical details about their customers by simply tracking all their purchases. This could be considered by many people to be an invasion of privacy. They also would need to stick to legal guidelines in place to protect a person's privacy and stop potential id theft.

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