Acknowledgements: you

Executive Summary2

Introduction to Pieces of furniture Industry3

Universe Furniture Production3

Role in World Economy4

Qualities of the household furniture industry4

Sector Trends4

Home furniture Industry in Pakistan5

Summary of IKEA6

The IKEA Concept6


IKEA Range7

1 . Design7

2 . Function8

a few. Low Price-8

IKEA Product names8

IKEA Catalogue9

Major Global Competitors9

Major Pakistani Competitors9

Authorities Policies Directed at the Industry12

Policies to encourage position in a number country12

Guidelines to Protect Neighborhood Firms12

Guidelines to Discriminate Against International Firms13

Intercontinental regulatory Frameworks13

Predominant Corporate and business Strategies of the Industry14


Work Pattern15

Functioning Conditions16

Which usually country can be gaining as well as losing jobs16






" Pakistan, As A Potential Market Pertaining to IKEA”20

Government policies and current environment also party favors IKEA21






Results and Recommendations25



First of all we would to like express the gratitude to ALLAH LUMINOUS who blessed us together with the strength and ability to complete this job on time. Next we would like to thank Professor Ayesha Pervaiz who supplied us with help and precious time to guide us through the course of this kind of project. She has always been obliging and held us promised in our training course. We would again like to appreciate Professor Ayesha Pervaiz that has not only trained us the particular content in the book but has also well prepared us to get the sensible world. Then we would like to thank our classmates who helped all of us in this task and offered us meaningful support to complete this task. In the last we wish to thank each one of us in complementing and cooperating in every condition we faced during the completing the task.

Executive Synopsis

Pakistan's share in the foreign wooden home furniture market is minor, despite the fact that the country has a good craftsmanship and innovation in neuro-scientific wooden pieces of furniture. The wooden furniture industry represents ninety five percent in the total marketplace in the country. The leading furniture producing areas of Pakistan are Chiniot, Gujrat, Peshawar, Lahore and Karachi. In terms of exports, Karachi comes first, accompanied by Lahore and Peshawar. Pressure on the home-based industry has immensely increased as various other countries just like Thailand and Korea have started exporting extensively to Pakistan. In Pakistan, the wooden furniture industry could be categorized in small scale and cottage. These types of units however use obsolete machinery, insufficient tools and manual labor for manufacturing wooden furniture. Therefore high costs and poor output. In our statement we have we certainly have chosen IKEA as the brand. We are focusing on the opening of its franchise in Pakistani market, consuming consideration all the pros and cons of its starting in Pakistan. For this purpose we now have decided to execute overall analysis of the home furniture industry remembering different governmental policies, pressures of global standardization, labor force, and employment tendencies etc . In addition, we incorporated Ikea's function of access in Pakistan and its expense opportunity research of the company along considering the description of the issues which are production costs (land, labor, capital, transport, technology & innovation) and global competition.

Summary of Furniture Sector

The pieces of furniture industry involves all the firms and actions involved in the design and style, manufacture, syndication, and sales of functional and attractive products use with houses, educational institutions, offices and also other places to generate these places suitable and comfy for living or doing work in. In addition to furniture's useful...

References: 1 ) Arifeen, Muhammad. 2010. Prospects and Concerns for Pakistan's Furniture Market. Website. Retrieved 12 18, 2010.

2 . Bagh, Carl. 2010. Ikea increases window blind recalls simply by 3. some million after another circumstance of close to strangulation. Web page. Gathered at January 17, 2010.

3. Bloomberg BusinessWeek. 2006. Ikea: How a Swedish Store became a worldwide cult manufacturer. Website. Retrieved doze 23, 2010.

4. Central Intelligence Organization. 2010. The earth Fact Publication. Website. Retrieved for December twenty-five, 2010.

your five. Federal Bureau of Stats Government of Pakistan. 2010. Federal bureau of Figures: Weekly Hypersensitive Price Indicator. Website. Retrieved by December twenty-four, 2010.

6. Fielder's Decision. 2009. IKEA: Why I like A Swedish Furniture Store. Website. Retrieved doze 18, 2010.

7. Hafeez. 2010. Pak-China business cooperation summit to assist boost monetary relations. Site. Recovered at 12 , 18, 2010.

8. Hashmi, Shehzad. 2009. Furniture Clusters in Pakistan. Website. Retrieved at December 21, 2010.

9. Hayward, Charles. 2010. Pieces of furniture Industry. Website. Retrieved 12 twenty-three, 2010.

10. IMF. 2010. IMF Community Economic View: Crisis and Recovery. Web page. Recovered at Dec 25, 2010.

11. IKEA. 2010. The IKEA Method. Website. Retrieved 12 19, 2010.

12. IKEAFANS. 2010. The Top-Three ‘In-Demand' Markets. Website. Recovered 12 nineteen, 2010.

13. Javed, Shahid. 2010. The Middle-Class Millions. Website. Retrieved at December twenty, 2010.

14. KPMG. 2010. China & India: options and challenges By KPMG. Website. Retrieved for December twenty six, 2010.

15. Scribd. 2010. IKEA. Internet site. Gathered at January 27, 2010.

16. The days Newspapers. 2010. SWOT research and Sustainable business organizing. Website. Retrieved for December seventeen, 2010.


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