According towards the interview, Mistine missed to achieve the expansion for the middle to high salary because of its perception of untrustable product because of its cheap price and lack of outstanding quality product. Moreover, its low company image for the main consumers, for example; the vocational ladies, may business lead the product turn into an unwanted brand intended for middle to high-income customers. Also, this kind of focus group customer does like the brought in brand. They don't want to use a local Thai brand. These causes can solution why Mistine can't be succeeding on growing to the new segment below its own current brand.

To achieve on new portion expanding, Mistine should start out a new brand rather than doing the manufacturer extension or perhaps brand stretches. By the term of launching a new brand, it should possess new product with higher quality and in addition including medical prove to ensure the customer that has higher informed and don't set the price lacking to prevent all their look-cheap product perception. Furthermore, they had an undesirable attitude to all or any direct sale brands, therefore new brand should offer in the extravagance department store Electronic. g. Emporium, Gaysorn Plaza and Paragon. Nevertheless, on the net channel is another great alternatives to sink into this concentrate group since they fork out a lot of time browsing on the net, for example; Facebook, Twitter or perhaps Instagram. To get the marketing, to persuade them to utilize this new company, Mistine should not do it also obvious as this group doesn't like bothersome and too commercial promoting, for example; Mistine should provide the sample product to makeup artist or internet-idol, so they can make a review about how very good the product can be and distributed it out around the YouTube or Pantip plank. In brief, this group of buyer believes in good friend, family and most importantly they turn to their makeup guru much more than commercial advertising. Furthermore, In case the product and also the product's aspect imported from trustful supply such as The japanese, United states, United kingdom will...

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