‘Using 2 relevant management ideas or frameworks of analysis vitally analyse the MAS example and claim the appropriateness of the types used plus the insights they provide to the circumstance study'

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MAS Loge is one of the greatest apparel producers in Ceylon (veraltet). It has overcome the huge drawbacks of detrimental unrest in its country, managed to create low unit costs, broken boundaries of typical factory work by effectively looking after it is employees and showed how this can make a business even more productive, kept up to date with IT devices to satisfy client require, not only held to set legal guidelines but also gone over and above by looking into making their own, paying out close focus on corporate social responsibility and using this to differentiate on its own. In order to evaluate MAS Coalition and its techniques I have chosen to use the PESTLE model of evaluation. This involves analysing the political, economic, social, technological, legal and environmental aspects of the organisation that i feel addresses a broad array of factors and thus will give a fantastic insight into CONTUDO using the case study. Political factors will be how and also to what level a government affects the economy and can possess a big impact on how an enterprise chooses to control. As NO ENTANTO started up and began attaining its first customers, severe civil unrest was occurring in Sri Lanka from a civil war that out of cash out in 1983 until a ceasefire came into effect in 2005. This kind of political issue could have had a major effect on the company as its surroundings and government could have been perceived as incredibly unstable in that case, and in the near future, thus raising the risk in investment in MAS and its particular services and affecting the potential for huge progress and globalisation. The whole lack of stability of the country at that time could have also achieved it very difficult to compete with additional countries on the market, particularly Cina who currently has a competitive advantage with scale and production effectiveness. However ,...

References: Buchanan, D. A. and Huczynski, A. A., 2010. Organizational Behaviour. 7th education. Harlow: Pearson Education Limited.

Watson, N., 2006. MAS Loge: Strategic Corporate and business Social Responsibility in the Attire Industry. In: Vasallo, A. ed., 2011. Introduction to Business. 4th impotence. Harlow: Pearson Education Limited, p. 2-29


Altfield, Inc., 2005. (Summary of) Maslow upon Management [pdf] Available at: [Accessed 24 November 2011].

Buchanan, D. A. and Huczynski, A. A., 2010. Company Behaviour. 7th ed. Harlow: Pearson Education Limited.

Jones, O., 2000. Man Relations. Medical Management, Tradition and Control: A First-Hand Account of Taylorism in Practice, 53(5), 631-653.

Vasallo, A. ed., 2011. Introduction to Organization. 4th impotence. Harlow: Pearson Education Limited

http://www.marketingminefield.co.uk/pestle-analysis/ [Accessed twenty fourth October 2011]


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